Hospital Director of Business Development

Hospital Director of Business Development

Falls Church, VA

Position Type: Full-Time | Exempt

Salary Scale: $125,000 - $160,000

Make a Difference in the Mental Health!

Dominion Hospital, the only freestanding mental health facility in Northern VA, is seeking an experienced Director of Business Development to lead our business development programs. In this key role, you will lead growth, referral development, market expansion, and community engagement for assigned behavioral health facilities and programs. The Director of Business Development role builds relationships, identifies opportunities, executes outreach strategies, and delivers measurable results with initiative and independent judgment.

The Director of Business Development expands access to available inpatient, partial hospitalization, intensive outpatient, and specialty behavioral health services, as applicable to each facility. The position collaborates with facility administration, clinical leadership, physicians, assessment and referral teams, community partners, payers, schools, government agencies, and healthcare organizations within assigned service areas.

The successful candidate for Director of Business Development will be a proactive strategist and hands-on executor, capable of balancing high-level planning with consistent field-based outreach, relationship building, and tactical follow-through.

If you're passionate about mental health and business development, we'd love to hear from you.

Why You’ll Love Working With Us:

• Competitive pay

• Paperless, quick onboarding 

• Warm, family-like culture, supportive leadership

• Recognition programs & employee appreciation events

• Comprehensive benefits (health, dental, vision, retirement plan, PTO, holiday pay)

• Annual performance reviews

• Team-based staffing and leadership support focused on safe, quality patient care.

• Support for personal well-being (EAP programs, mental health resources)

• Opportunities for advancement

• Strong mentorship and orientation programs

• Opportunity to make a meaningful impact on patient and employee safety

What You'll Do

• Develop and execute an annual business-development strategy aligned with the assigned facilities’ clinical, operational, and financial goals.

• Independently identify opportunities to expand utilization of inpatient, PHP, IOP, assessment, and specialty behavioral-health services.

• Conduct ongoing market assessments, including referral patterns, competitive activity, population needs, and service gaps.

• Build business cases for new programs, service-line expansion, geographic growth, and strategic partnerships.

• Maintain expertise in behavioral-health trends, regulatory changes, and the competitive landscape.

• Operate with autonomy, proactively adjusting strategies based on real-time market feedback.

• Serve as the assigned facilities’ primary representative to physicians, hospitals, outpatient providers, schools, government agencies, payers, and community organizations.

• Develop targeted strategies to increase appropriate referrals and improve referral-to-admission conversion rates.

• Ensure referral partners understand the assigned facilities’ programs, admission processes, clinical capabilities, and access points.

• Collaborate with Assessment & Referral teams to streamline the patient and provider experience.

• Provide regular educational in-services and serve as a trusted resource for referral partners.

• Maintain a disciplined territory-management system and independently prioritize outreach activities.

Represent the assigned facilities at community events, professional conferences, healthcare forums, and educational programs.

• Develop partnerships that strengthen the assigned facilities’ visibility and reputation as a behavioral-health resource.

• Coordinate outreach initiatives for underserved or emerging behavioral-health markets.

• Identify opportunities for leadership at assigned facilities and clinicians to participate in community education and thought leadership.

• Maintain a consistent outreach presence across assigned service areas.

• Collaborate with marketing teams to support service-line campaigns, provider communications, and digital outreach.

• Provide market intelligence to shape messaging and outreach strategies.

• Ensure promotional materials accurately reflect hospital programs and capabilities.

• Support development of educational resources for referral partners, patients, families, and community organizations.

• Operate independently to ensure marketing efforts align with real-time market needs.

• Establish measurable business-development goals and KPIs.

• Monitor referral volumes, admissions, conversion rates, service-line utilization, and market trends.

• Analyze referral data to identify growth opportunities and barriers to access.

• Develop dashboards and reports for hospital leadership.

• Evaluate ROI of outreach activities and strategic partnerships.

• Maintain accurate documentation of referral-source interactions and business-development activity through approved CRM systems.

• Use data to independently guide territory priorities and outreach decisions.

• The position has no direct reports unless otherwise assigned.

• Lead cross-departmental coordination of business-development activities.

• Influence clinical and operational teams to support growth initiatives.

• Serve as a strategic advisor to hospital leadership regarding market opportunities, competitive threats, referral relationships, and community needs.

• As facility or program needs evolve, this role may include leadership of additional outreach or liaison staff.

• Ensure all business-development activities comply with federal and state laws, healthcare regulations, and organizational policies.

• Maintain confidentiality regarding patient, organizational, strategic, and referral information.

• Ensure outreach practices align with HIPAA, healthcare marketing requirements, and ethical standards.

• Demonstrate professionalism, integrity, and respect in all interactions.

Support post-admission and post-discharge follow-up to ensure patient and family satisfaction.

• Assist in resolving concerns raised by families, referral partners, or community stakeholders.

• Ensure a high-quality first-impression experience for patients and families entering the assigned facilities.

• Promote a culture of service excellence across all outreach and referral activities.

Qualifications

Education: Bachelor’s degree in Business Administration, Healthcare Administration, Marketing, Public Health, Behavioral Health, Communications, or related field-Required. Master’s degree (MBA, MHA, MPH, or related discipline) -Preferred

License/Certifications: No professional clinical license is required.

Experience:

Required:

• Five or more years of progressive experience in healthcare business development, referral relations, strategic growth, or healthcare marketing.

• Demonstrated success developing and maintaining professional referral relationships.

• Experience analyzing market and performance data and translating findings into actionable strategies.

• Experience working independently with minimal supervision.

• Demonstrated ability to operate as a self-starter and independently manage business-development responsibilities.

• Experience in the healthcare markets served by assigned facilities.

• Experience with inpatient, outpatient, PHP, IOP, or specialty behavioral-health programs.

• Experience using CRM, business-intelligence, or healthcare market-analysis platforms.

Preferred:

• Seven or more years of healthcare business-development experience.

• Experience in behavioral health, psychiatric hospitals, acute-care hospitals, or healthcare systems.

We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for our job opportunities.

Dominion Hospital has provided quality healthcare services for close to 50 years! Our 116-bed hospital is one of the region's leading mental healthcare facilities in Northern Virginia. Our convenient location in suburban Falls Church, VA offers a full range of treatment options with a distinctive focus on crisis intervention and stabilization through our inpatient, partial hospitalization programs (PHP), and intensive outpatient (IOP). Our patients receive the best quality care through specialized services in safe, healthy, confidential, and trauma-informed environments.

At Dominion Hospital, our care-like family culture extends to our patients, our people, and our community. We are committed to each other. When we join together, our patients are cared for in the safest and most compassionate way.

Join our team and help create a safer environment for patients, visitors, and employees while advancing excellence in healthcare. Apply today! 

 
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