Regional Sales Director

Regional Sales Director

Region: Arizona & Southern California

Official Position Title: Regional Sales Director

Salary Range: $110,000- $120,000 DOE

Full-Time | Salary, Exempt | Regional Position | Travel Required

We are looking for an experienced and strategic Regional Sales Director to help drive sales performance, occupancy growth, and market strategy across a portfolio of Mosaic senior living communities.

This position will support five communities across Arizona and Southern California, including three communities in Arizona and two in Southern California. With approximately 75% travel, this role is a great fit for someone who enjoys being in the field, working directly with community teams, developing sales strategy, coaching others, and identifying opportunities to improve results.

You will work closely with sales teams, Executive Directors, operations, and home office leadership to strengthen performance across assigned communities.

Key Responsibilities

• Occupancy & Revenue Growth: Develop and execute sales and marketing strategies designed to support occupancy, revenue, and overall community performance.

• Community Sales Support: Partner with community sales professionals and Executive Directors to strengthen sales practices, improve performance, and support community-specific goals.

• Market Strategy: Evaluate local market conditions, demographics, competitors, and trends to identify opportunities and adjust sales strategies as needed.

• Sales & Marketing Planning: Develop short- and long-term sales and marketing plans tailored to the needs and performance goals of each assigned community.

• Performance Management: Monitor sales results, identify gaps, and work with community leadership to develop action plans when performance is not meeting expectations.

• Lead Generation & Outreach: Support advertising, outreach strategies, events, promotional efforts, and other initiatives designed to increase awareness and generate qualified leads.

• Strategic Partnerships: Build and maintain relationships with referral partners, industry influencers, local organizations, and other key community partners.

• Sales Training & Coaching: Provide guidance, training, and ongoing support to community sales teams to strengthen selling skills, accountability, and consistency.

• Competitive Analysis: Monitor competitors, pricing, promotions, market positioning, and changing conditions to help communities remain competitive.

• Marketing & Budget Support: Help oversee community marketing budgets, vendors, promotional campaigns, and resources to ensure investments align with business objectives.

• Cross-Functional Partnership: Work closely with operations, community leadership, and home office teams to ensure sales strategies align with broader organizational priorities.

• Brand Consistency: Support a consistent Mosaic brand across community marketing materials, events, outreach efforts, and customer experiences.

• Reporting & Communication: Track sales and marketing activity, identify trends and opportunities, and communicate performance and recommendations to leadership.

What We Are Looking For

• Bachelor’s degree in healthcare administration, hospitality management, marketing, or a related field preferred, or an equivalent combination of education and 2-4 years of relevant experience.

• Experience within senior living, healthcare, hospitality, or another relationship-driven industry is strongly preferred.

• Proven experience in sales, marketing, business development, or a related leadership role.

• Strong understanding of sales strategy, lead generation, market analysis, and relationship-based selling.

• Ability to coach, motivate, and influence sales teams across multiple locations.

• Strong business acumen with an understanding of occupancy, revenue, profitability, and market performance.

• Ability to analyze data and market conditions and turn that information into actionable sales strategies.

• Strong communication, presentation, and relationship-building skills.

• Ability to manage multiple communities, priorities, and projects at the same time.

• Strong organizational, planning, and problem-solving skills.

• Self-motivated and comfortable working independently.

• Ability to adapt quickly as community needs, market conditions, and priorities change.

• Comfortable with approximately %75 travel throughout Arizona, Southern California and Home Office

• Valid driver’s license required.

Why This Role Matters

The Regional Sales Director plays an important role in helping our communities grow and succeed.

In this position, you will help identify what is happening in each market, support community teams in overcoming sales challenges, strengthen sales practices, and develop strategies that connect more families with the right senior living community.

If you are a strategic sales leader who enjoys coaching teams, building relationships, analyzing markets, and driving measurable results, we would love to hear from you.

Benefits

• Health Insurance

• Dental Insurance

• Vision Insurance

• Disability Insurance

• Employee Assistance Program

• 401(k)

• Life Insurance

• Paid Time Off