Community Relations Director

COMMUNITY RELATIONS DIRECTOR 

Position Summary 

The Home Health & Hospice Sales Representative is responsible for developing and maintaining referral relationships that drive growth for both Home & Care Home Health and Everwind Hospice. This individual serves as the primary community liaison, educating healthcare providers, facilities, and community organizations about our services while ensuring patients receive the most appropriate level of care. 

Success in this role is built on relationship development, exceptional customer service, clinical knowledge, and the ability to identify opportunities that improve patient outcomes while increasing referrals and admissions. 

Reports To 

Executive Director of Sales & Marketing 

Essential Responsibilities 

Business Development 

• Develop and maintain referral relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, case managers, discharge planners, and community partners. 

• Execute weekly territory management plans to maximize referral growth. 

• Conduct scheduled face-to-face sales calls each week. 

• Develop new referral sources while strengthening existing partnerships. 

• Represent the organization at networking events, health fairs, and community outreach activities. 

• Coordinate educational presentations for referral partners and community organizations. 

Referral Management 

• Identify patients appropriate for Home Health and Hospice services. 

• Collaborate with clinical teams to ensure timely admissions. 

• Communicate with referral sources throughout the referral and admission process. 

• Monitor referral pipelines and provide follow-up on pending referrals. 

• Assist referral partners in navigating eligibility requirements and payer guidelines. 

Customer Service 

• Serve as the primary point of contact for assigned referral accounts. 

• Resolve concerns quickly and professionally. 

• Maintain regular communication with referral partners. 

• Ensure an exceptional customer experience for patients, families, and referral sources. 

Marketing 

• Promote Home & Care Home Health and Everwind Hospice services throughout the community. 

• Coordinate physician offices, facility in-services, lunch-and-learns, and educational events. 

• Assist with community marketing campaigns and social media initiatives. 

• Participate in community outreach and volunteer opportunities. 

Collaboration 

• Attend weekly sales meetings. 

• Participate in interdisciplinary meetings as appropriate. 

• Work closely with clinical leadership to identify patients appropriate for Home Health or Hospice. 

• Share market intelligence and competitor activity with leadership. 

Performance Expectations 

The Sales Representative is expected to consistently meet or exceed performance goals including: 

• New referral sources developed 

• Weekly face-to-face sales calls 

• Qualified referrals generated 

• Home Health admissions 

• Hospice admissions 

• Referral conversion rate 

• Customer service responsiveness 

• Community outreach participation 

• CRM documentation completed timely (once implemented). 

• Referral partner satisfaction 

Qualifications 

Required 

• Bachelor’s degree preferred; equivalent healthcare sales experience considered. 

• Minimum of two years of healthcare sales, marketing, or business development experience preferred. 

• Excellent communication and relationship-building skills. 

• Strong organizational and time management abilities. 

• Valid driver’s license with reliable transportation. 

• Ability to travel throughout assigned territory. 

• Must be able to successfully complete a fingerprint-based background check and pre-employment drug screening as a condition of employment, in accordance with applicable laws and regulations. 

Preferred 

• Home Health or Hospice sales experience. 

• Knowledge of Medicare, Medicaid, and commercial insurance. 

• Existing healthcare referral relationships. 

• CRM experience. 

Knowledge & Skills 

• Relationship development 

• Professional communication 

• Healthcare sales 

• Territory management 

• Time management 

• Public speaking and presentations 

• Clinical understanding of Home Health and Hospice eligibility 

• Problem solving 

• Customer service excellence 

• Microsoft Office and CRM proficiency 

Physical Requirements 

• Frequent driving throughout assigned territory. 

• Ability to lift up to 25 pounds. 

• Ability to sit, stand, walk, and travel throughout the workday. 

• Occasional evening or weekend community events. 

Core Competencies 

• Integrity 

• Compassion 

• Accountability 

• Professionalism 

• Communication 

• Initiative 

• Collaboration 

• Adaptability 

• Results-Oriented 

• Community Engagement 

Why Join Our Team 

At Home & Care Home Health and Everwind Hospice, we believe exceptional care begins with meaningful relationships. Our Community Relations Director’s play a vital role in connecting patients and families with compassionate care while building lasting partnerships throughout the communities we serve.