Healthcare Social Media & Marketing Specialist

Social Media & Marketing Specialist
White Glove Placement, Inc.

White Glove Placement is seeking an experienced Social Media & Marketing Specialist to strengthen our brand and online presence, and to market our travel nurse staffing services to healthcare facilities, nurses, and industry partners.

This role requires prior healthcare marketing experience. Applicants without healthcare industry experience will not be considered.

We’re looking for someone who understands the healthcare staffing landscape and can develop targeted marketing campaigns that build brand awareness, generate qualified business leads, and position White Glove Placement as a trusted partner for both facilities and travel nurses.

Key Responsibilities

• Develop and manage social media and digital marketing campaigns across multiple platforms

• Create professional, engaging content that tells the White Glove Placement story and reflects our high-touch service

• Market our staffing services to hospitals, health systems, long-term care facilities, and other healthcare clients

• Develop campaigns that reach travel nurses and allied professionals, building brand recognition and loyalty in the clinician community

• Produce marketing materials such as website content, email campaigns, case studies, brochures, and sales collateral

• Monitor campaign performance, engagement, web traffic, and lead generation metrics, and report on results

• Identify new marketing opportunities based on healthcare staffing trends, competitor activity, and market data

• Maintain a consistent and professional brand image across all platforms

• Collaborate with leadership, business development, and operations to support company growth and expansion into new markets

Required Qualifications

• At least 3 years of healthcare marketing experience, preferably with a healthcare staffing company, travel nurse agency, healthcare provider, or healthcare marketing agency

• Proven experience developing and managing successful healthcare-focused social media and marketing campaigns

• Strong content writing, communication, and creative skills

• Experience marketing healthcare services to both business clients (B2B) and healthcare professionals

• Knowledge of healthcare marketing regulations and best practices

• Experience with social media analytics, digital advertising, email marketing, lead generation, and audience targeting

• Ability to manage multiple campaigns and priorities simultaneously

• Results-driven, organized, and able to work independently

Preferred Experience

• Marketing experience in healthcare staffing, travel nursing, or per diem staffing

• B2B marketing to hospitals or healthcare facilities

• Experience with website management, SEO, and marketing automation tools

• Short-form video and graphic design skills

We’re seeking someone who brings fresh ideas, understands the healthcare staffing industry, and can turn marketing efforts into measurable business results.

Interested candidates should submit a résumé showing healthcare marketing experience.

Please note: Healthcare marketing experience is required for this position.

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