External Marketer

External Marketer

Abingdon Care & Rehabilitation is seeking a dynamic External Marketer to develop and strengthen relationships with hospitals and referral sources in the local market. This role is focused on driving census growth through external outreach and relationship-building, while all referral coordination and admissions processes are handled internally.

Key Responsibilities:

• Build and maintain relationships with hospital case managers, discharge planners, physicians, and community partners

• Conduct routine on-site hospital visits and represent Abingdon Care & Rehab services

• Identify and develop new referral sources within the market

• Promote the facility’s skilled nursing and rehabilitation services to key stakeholders

• Track outreach activity, market trends, and growth opportunities

• Collaborate with internal Admissions, Clinical, and Marketing teams to align on census goals

Important Note:
This role is strictly external-facing and does not include referral coordination, intake, or admissions processing responsibilities.

Qualifications:

• Healthcare marketing or liaison experience preferred (SNF or hospital experience a plus)

• Strong communication and relationship-building skills

• Knowledge of the local hospital market preferred

Ability to travel locally

We are proud to offer: 

Competitive Rates

401(k) Retirement Plan

Healthcare benefits (medical, dental and vision)

Paid time off