United States
We are a boutique assisted living community in Potomac, MD, known for exceptional care, a warm environment, and strong family partnerships. We are seeking an experienced, energetic, and relationship‑driven Marketing Coordinator to help grow our occupancy and strengthen our presence in the senior care market.
The Marketing Coordinator is responsible for driving census growth through outreach, networking, tours, and strategic marketing initiatives. This role requires someone who understands the senior living landscape and can confidently guide families through the decision‑making process.
Develop and execute marketing strategies to increase occupancy
Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers
Conduct tours, follow‑ups, and support families through admissions
Attend community events, networking functions, and outreach activities
Manage digital marketing efforts, including social media and online listings
Maintain CRM data and track lead activity
Represent the community with professionalism, empathy, and enthusiasm
Experience working in an Assisted Living Facility (ALF) or senior living environment
Proven success in marketing, outreach, or community relations
Strong communication and interpersonal skills
Ability to build trust quickly with families and referral partners
Organized, self‑motivated, and comfortable working independently
Valid driver’s license and reliable transportation
Passion for serving seniors and supporting families
Competitive salary + performance incentives
Benefits package (health, dental, vision, PTO, etc.)
Supportive leadership team
Opportunity for professional growth within a respected community
Location: United States