Director of Business Development for 99 bed Skilled Nursing Facility in San Fernando Valley 100k to 150k

Job Title: Skilled Nursing Facility (SNF) Marketer

Job Summary:

We are seeking a skilled and experienced marketer to join our team to develop and implement effective marketing strategies for our Skilled Nursing Facility (SNF). The successful candidate will have a strong understanding of the healthcare industry, excellent communication skills, and experience in marketing and admissions. This role requires established connections with referral sources in Glendale, CA, including hospitals and physicians.

Responsibilities:

- Develop and execute marketing plans to increase occupancy and admissions to the SNF

- Leverage existing connections with referral sources in Glendale, CA, to build and maintain relationships with hospitals, physicians, and other healthcare professionals

- Conduct market research to identify trends, opportunities, and challenges in the SNF industry

- Create and implement targeted marketing campaigns to reach potential residents and their families

- Collaborate with the admissions team to ensure effective lead generation and conversion

- Develop and maintain marketing materials, including brochures, website content, and social media

- Analyze and report on marketing metrics and outcomes to inform future marketing strategies

- Stay up-to-date with industry developments and best practices in SNF marketing

Requirements:

- Bachelor's degree in Marketing, Business, or a related field

- 2+ years of experience in marketing, preferably in the healthcare industry

- Established connections with referral sources in Glendale, CA, including hospitals and physicians

- Strong understanding of the SNF industry and regulatory environment

- Excellent communication and interpersonal skills

- Experience with market research, data analysis, and reporting

- Ability to work independently and as part of a team

- Strong organizational and time management skills

Preferred Qualifications:

- Experience with digital marketing, including social media and email marketing

- Knowledge of healthcare marketing regulations and compliance

- Certification in marketing or a related field (e.g., Certified Healthcare Marketing Executive)

- Experience working with healthcare professionals and referral sources

Compensation:

- Base salary: $100,000 - $150,000 per year, based on experience

- Monthly bonuses: Eligible for monthly bonuses based on performance and admissions targets

What We Offer:

- Competitive salary and benefits package

- Opportunity to work in a dynamic and growing healthcare organization

- Collaborative and supportive work environment

- Professional development opportunities