Regional Sales & Marketing Director (remote)

Charter Senior Living- MA. & CT. area

Pay: $125,000-$150,000/ yr

Looking for our next all-star Regional Sales & Marketing Director with assisted living, senior living sales, occupancy growth, and multi-site leadership experience!

At Charter Senior Living, we are dedicated to enhancing the lives of our residents through compassionate care, meaningful relationships, and exceptional service. Our mission — To Enhance the Human Spirit — extends not only to our residents, but also to the associates, families, and communities we support every day.

We are seeking a dynamic, strategic, and relationship-driven sales leader to support occupancy growth, sales performance, marketing initiatives, and community outreach efforts across multiple senior living communities.

This role is ideal for someone who thrives in senior living sales, coaching and mentoring community sales teams, building referral relationships, and driving measurable results while maintaining a resident-centered and hospitality-focused approach.

If you are passionate about leadership, occupancy growth, relationship-building, and helping families find the right senior living solution, we would love to meet you!

Why Join Charter Senior Living?

We’ve Got You Covered

• Get paid today with ZayZoon

• Free medical insurance plan options

• Medical, dental, and vision insurance

• Paid training

• Paid time off and holiday pay

• Career growth and advancement opportunities

• Supportive executive leadership team

• Environment where your voice is heard and appreciated

• Opportunity to make a meaningful impact across multiple senior living communities

Our Mission

To Enhance the Human Spirit

Our Core Values

• Serve with Heart

• Serve with Purpose

• Serve with Courage

• Have Fun While Serving

Position Summary

The Regional Sales & Marketing Director is responsible for providing sales, marketing, occupancy development, and coaching support to assigned communities while helping drive census growth and overall sales performance.

This leadership role partners closely with Executive Directors and Community Sales & Marketing teams to improve conversion ratios, strengthen lead management processes, support community outreach initiatives, and ensure communities maintain exceptional hospitality and customer experience standards.

The ideal candidate is strategic, organized, relationship-focused, and passionate about senior living sales and leadership development.

Responsibilities

Sales & Occupancy Development

• Support occupancy growth and revenue goals across assigned communities

• Monitor and improve conversion metrics including:

  • Inquiry-to-tour

  • Tour-to-deposit

  • Deposit-to-move-in

• Assist communities with lead management, follow-up strategies, and sales process improvement

• Help communities maintain strong customer service and “tour ready” presentation standards

Leadership & Coaching

• Train, mentor, and support Community Sales & Marketing Directors

• Provide coaching on sales techniques, relationship-building, and closing strategies

• Support accountability and performance improvement initiatives

• Assist with onboarding and development of community sales leaders

Marketing & Community Outreach

• Support planning and execution of marketing events and outreach initiatives

• Help communities build and maintain referral relationships

• Ensure communities present themselves professionally and consistently to the public

• Collaborate on strategies that increase community visibility and market presence

Operational Collaboration

• Partner closely with Operations and Executive Directors to support occupancy and move-in goals

• Assist with move-in planning, customer experience, and resident onboarding support

• Monitor CRM activity, reporting, and sales performance metrics

• Promote operational alignment between sales, marketing, and resident experience teams

Qualifications

• Previous senior living sales, marketing, occupancy development, or regional support experience required

• Assisted living, memory care, or healthcare sales experience strongly preferred

• Multi-site leadership or regional sales support experience preferred

• Proven track record of achieving occupancy and revenue goals

• Strong coaching, communication, and leadership abilities

• Excellent organizational and relationship-building skills

• Ability to analyze sales metrics and improve performance outcomes

• Compassionate, customer-focused, and hospitality-driven approach

• Ability to travel regularly within assigned regions

What Makes a Great Fit

We are looking for someone who:

• Is passionate about senior living sales and helping families

• Leads with professionalism, positivity, and accountability

• Enjoys mentoring and developing community sales teams

• Thrives in fast-paced, goal-oriented environments

• Builds strong referral and community relationships

• Balances sales performance with compassion and exceptional customer experience

What Our Associates Say About Charter

“It truly feels like family at Charter.”

“The residents become an extension of my family.”

“They truly live out their mission and values.”

“I love working for a company that genuinely puts people first.”

If you are looking for a rewarding leadership opportunity where you can support and elevate senior living communities while driving occupancy growth and making a meaningful difference in the lives of seniors and families every day, apply today to join Charter Senior Living!